Business News |
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Online communication to soar
Clients can expect more regular and relevant contact from their independent
financial adviser as the use of electronic communication grows over the next
12 months.
According to a Nucleus poll of 171 advisers, over half believe the greatest
shift in the next year will be towards increased online contact. As the
importance of electronic relationships increases, over a quarter of those
questioned believe their website will become a more efficient and effective
way of communicating with clients.
However, despite the expected surge in electronic communication,
face-to-face contact continues to be crucial, with over forty percent
deeming it the most significant way of building relationships.
Critical questions for your business
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