More than 13 million Brits planned an overnight trip in the UK over the festive period, new figures have revealed.
The report, published by Visit Britain, suggests that some 26 per cent of the population travelled within the UK over Christmas and the New Year, generating some £2.6 billion for the economy.
The figures represent an increase on last year’s results when 10.3 million Brits (20 per cent) planned to take an overnight trip in the UK during the festive season.
According to the data, the most popular seasonal activities included going out for a meal (43 per cent), shopping in post-Christmas sales (37 per cent) and visiting a Christmas market (31 per cent).
The report also highlights the growing popularity of outdoor activities such as walking or cycling, with more than one in five (23 per cent) Brits partaking in December.
The figures mean that tourism is now worth some £127 billion annually to the UK economy, creating jobs and boosting economic growth across the country.
Commenting on the report, Tourism Minister Michael Ellis said: “It is excellent news that communities and businesses across the UK will see a festive tourism boost this Christmas. The UK’s tourism offer is very strong with brilliant things to do and places to see, and I encourage everyone to go out and explore our beautiful country.”
VisitEngland Director Patricia Yates added: “From seasonal experiences visiting Christmas markets to enjoying year-round attractions such as walks in the countryside and dining out in restaurants, destinations across the country are tempting Brits to explore beyond their doorstep.”