In recent days, the Government has confirmed that it is prepared to deliver a “landmark sector deal” to the UK tourism and hospitality sector, but that the industry must deliver on four key requirements.
Speaking to the Tourism Industry Council last week, Secretary of State for Digital, Culture, Media and Sport (DCMS), Jeremy Wright, said that the Government was prepared to make a “renewed commitment” to the industry, which is now worth more than £66 billion a year to the UK economy.
He said that the Government would begin negotiations with the sector on an “ambitious” Industrial Strategy sector deal which would help to drive “major economic growth.”
However, he added that the sector itself would need to re-examine the following four areas:
- Making the UK the most accessible tourism industry in the world
- Increasing accommodation capacity across the country
- Making tourism and hospitality career opportunities a ‘career for life’
- Sharing industry data to identify new markets and growth opportunities
“Every time a leisure or business traveller chooses to visit, it brings investment in our economy and supports jobs across the country,” Mr Wright said.
“But we are in a competitive global market and we need to be ambitious to maintain the fantastic growth we have seen in recent years.
“I want to make sure that we continue to attract visitors to all parts of the UK throughout the year, who are welcomed by a highly-trained and highly-motivated workforce,” he said.
“A Sector Deal is a way to deliver this, and the industry has put forward some strong ideas to Government. I want to achieve the best deal possible for tourism and know that the industry will respond with renewed energy to achieve this.”