Cumbria-based businesses operating in the tourism sector are being called on this week to take part in a countywide industry survey.
Up-to-date figures suggest that the UK’s tourism industry is worth some £2.9 billion to the UK economy, while tourism group VisitBritain estimates that the UK is on track to exceed its 2020 tourism target this year.
However, concerns have been raised that the sector is facing a number of significant challenges in the years ahead – specifically with regards to Brexit and how this might impact the recruitment of EU workers.
In light of this, Cumbria Tourism has launched a new Tourism Business Health Check survey with the aim of offering local and regional businesses a chance to speak up about their experiences.
The idea is that this will enable the group to provide a ‘snapshot’ of how Cumbria’s tourism and hospitality sector is performing, as businesses will be able to comment anonymously on the issues and trends affecting them personally.
The survey is seeking views on:
- Profit margins
- Issues and trends affecting trade
- And much more.
Gill Haigh, Managing Director of Cumbria Tourism, said: “We are here to support both individual tourism businesses and the county’s visitor economy as a whole.
“By taking a few moments to let us know how their business is doing, every participant is contributing to a valuable source of data.
“In turn, this first-hand evidence helps us to keep up the pressure on issues around funding, support and future strategy at the highest levels and to focus our resources on the issues that matter most.”
At Lamont Pridmore, we are supporting the Business Performance Survey and encouraging local businesses to take part, as we feel this is important to help the region’s businesses to continue to develop and grow. To find out more, please click here.